THE MEANING OF ARETÉSE
Just say ahh - re - tess.
We found inspiration in the timeless wisdom of the ancients – sometimes the past can illuminate the future.
Areté is from ancient Greek philosophy. It is about reaching one's highest potential and linked to knowledge, the source of all human abilities.
Esse is Latin for 'to be'.
Together, the two became Aretése, being at your highest potential. More than just a name, Aretése serves as a constant reminder of all we must live up to.
